Business Tips: #AskGaryVee Episode 30: How to Pick a Name for Your Business

Business Tips: #AskGaryVee Episode 30: How to Pick a Name for Your Business

Awesome Tip: #AskGaryVee Episode 30: How to Pick a Name for Your Business



#QOTD: What’s your favorite thing about San Francisco?

00:36 What is your opinion on listicle sites and posts?
02:57 In the age of social media, twitter, vine and instagram length. How does/should this affect a startup in choosing a name?
04:52 When you left Wine Library to start Vaynermedia, was it a conscious decision not to have someone take over Wine Library TV

#LINKS
Making the decision to put myself out there –

To me, a name is made. I have some friends that sit around and spend wayyyyy too much time trying to figure out the name for their startup. What did “Google” or “Facebook” mean to anybody outside of their inner communities when they weren’t the household names we know today? None of these words mean ANYTHING until they’re SOMETHING.

Some people email me saying they don’t like their own last name. My response? You’re emailing Gary VAYNERCHUK. Let’s call it what it is, Vaynerchuk SUCKS. And yea, they’ll be those that tell me it’s unique and kinda cool, and I get that – BUT, it’s only good because I made something out of it.

And so, what does a name actually mean? To me? NOTHING.

I actually think a new trend in this short-form world we live in will be that most business names will start getting abbreviated. People used to call me “V-Chuk” because they didn’t want to call me by “Vaynerchuk,” and that became my slang last name. We will evolve our name to our convenience so long as it brings VALUE. And so, stop worrying about the name and start worrying about the product.

#ProTip: If your full name is available for a dot-com, go ahead and purchase it. I highly recommend it.


Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at

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28 Replies to “Business Tips: #AskGaryVee Episode 30: How to Pick a Name for Your Business”

  1. cretic: I love your energy. And what you say sounds like you know what your talking about. But, Stick to the theme of the video. if it answers a question, plaes try and mostly answer it. Time is money and all that, so don't wast peoples time 🙂 and I say that as a fan. Give the value that you preach and all that.

  2. Cafe Macaroni's gnocchi and tiramasu! And owner Mario is the best! What I noticed about your episodes, since you are asking for feedback, that when you make an off the cuff remark or joke (which are funny and well timed btw) you tend to comment to your staff "you like that one" or "did you get that" or "that was a good one" I've noticed it sporadically over the last 30 episodes. My humble opinion, is to not say anything and just keep it rolling. When you point it out it takes away from the humor of the moment. I hope that makes sense!

  3. Hi, soo glad that I found your channel .. and I need a straight advice. My name is "Fahad" (Leopard in Arabic).. how do you feel about "Fahadography, for Photography business"? it's available in all platform

    Thank you!

  4. Seafood.
    I know I'm 2yrs late on these, but I don't give a shit. I want to contribute to Vaynernation

    I really enjoy the rawness of it, video was in and out of focus on Gary a little bit.

  5. GaryV!!!! Once again rockin the real questions that matter! Needed to hear that reality about Names! We just launched "SurgeTv" and I wasn't into the name as much as my partner but I know if we have 1 Million listeners the name all of a sudden become the "Ish"! #the50yroldman

  6. Noooo…. @thebobbyg …..killing me….dors he talk like this all the time?!? LoL

    San Francisco….The Golden Gate Bridge, most likely, amd the ups & downs with the tram, seems pretty interesting 🙂

  7. Hey Gary, You asked for us to critique your show a bit. I didn't find this one super relevant for me, but that's because my main interest is learning about branding, value content creation and distributions on various platforms and the strategy around that. So this one was off topic for me, but on for someone else obviously. You had good energy. Pretty causual episode. Nothing to write home about. And never been to San Fran so my exposure of it is just from tv shows and movies as a kid with the hill and the trally carts

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